BUENA PARK : Advertising Signs for ‘Auto Row’ Discussed

The city may work with dealers along “Auto Row” on Manchester Boulevard to develop one or more advertising signs on nearby freeways.

Development director Thomas E. Lynch presented two preliminary designs at Monday’s City Council meeting but said the dealers have yet to reach a consensus.

Decisions about the project primarily would be up to the car dealers, who are the largest cumulative tax-generators in the city, Lynch said.

The cost of the signs could range from $50,000 to $400,000. Who would pay that bill is still undetermined, Lynch said.

The first design showed a traditional stacking of dealership logos that would measure approximately 50 to 70 feet tall and 27 feet across. One section directs drivers from Beach to Manchester boulevards.

Another option was a much larger sign with various blocks for electronic signs and a space for the city’s logo, “Center of the Southland,” at the top. The city could bear the capital costs and rent out space to car dealers and businesses on the entertainment corridor, Lynch said.