Sizzler Sets First Movie Tie-In: The promotional tie-in with the upcoming New Line Cinema animated release "The Swan Princess" will be the first ever for the Los Angeles-based restaurant chain. As part of the promotion, Sizzler will offer plush toys based on characters featured in the $35-million film. Sizzler also plans to launch a major advertising push tied to the release of the film.
From Times Staff and Wire Reports
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