Lack of Visibility Is a Bad Sign

I have thought about writing you for some time in the hope of motivating business owners to put the names of their stores and firms in a prominent place and to display an address that is big enough to be read from a passing car.

This is not being done, and it is very frustrating. More than once I just quit looking for a particular business because I could not find the address when having to watch the traffic.

It is inexpensive to place an address in a conspicuous place, not to mention a prominently displayed name so a motorist can see it from a short distance and be on the lookout for a parking space.

Surely I can’t be the only one who frequently has that problem.

VIRGINIA ROCKHOLD

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