9% of Americans belong to a book club.
* 59% have a library card.
* 84% have bookcases or bookshelves in their homes, up from 58% in 1953.
* The average American home has 154 books in it.
* More than 104 million adults exchanged books during the 1994 holiday season.
* In 1988, consumers spent twice as much on Pepsi products as they did on books.
Source: Gallup Poll News Service; American Booksellers Assn.