Auto Parts Company Revamping Its Image

Reddi Brake Supply of Ventura has hired Mustang Marketing of Agoura Hills to revamp the auto parts company’s image.

Mustang has been working with Reddi Brake president and CEO Dick McGorrian and national sales manager Dave Shedlock to develop a corporate I.D. and roll out a national “All Hustle, No Hassle!” service campaign.

For the third-quarter period ending March 31, Reddi Brake showed a loss despite a 25.8% increase in net sales. McGorrian said at the time that the third-quarter results were expected and that the company has a new business plan and expects to begin making money again.

The company operates 85 Reddi Brake outlets in 26 states, providing brake systems and other auto undercarriage parts to professional installers.

Mustang Marketing, founded in 1985, provides services for high tech, health care, financial, manufacturing, real estate and sports/entertainment clients in Southern California.