VIEWER’S GUIDE
The reviews haven’t been good, but NBC continues to get astounding ratings for its Olympic coverage.
Los Angeles had its highest rating so far--a 32.5 with a 55 share--for Thursday night’s prime-time block, and ranked fourth among the nation’s 33 largest markets. That’s particularly impressive considering the West Coast prime-time block starts at 4:30 p.m.
Thursday night’s L.A. numbers beat the 32.1/53 for Tuesday night, when the U.S. women gymnasts won their team title.
The national numbers for Thursday night’s prime-time coverage, which featured the women’s all-around gymnastic finals, was a 26.8 rating with a 48% share of the audience.
NBC estimates 102 million viewers tuned in Thursday night, and that 177 million people have watched at least part of the Olympics.
NBC has averaged a national rating of 23.4 and a 43 share for the first full week of the Olympics. Those numbers represent a 23% increase from the first full week at Barcelona four years ago.
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ATLANTA WEATHER
Friday’s Temperature: 85 degrees
Friday’s Heat Index: 85 degrees
Today’s Forecast: 88 degrees
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