Viewer’s Guide
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During the first full week of the Olympics, with gymnastics and swimming dominating the prime-time coverage, more women watched than men.
In the demographic group of women 18-34, the average rating for the first week was a 15.7, according to NBC research. For women 25-54, it was a 17.3.
The numbers for the men in the comparable age groups were 12.6 and 14.9.
The ratings for women are 28% higher than they were for Barcelona in 1992; the ratings for men have increased 12%.
Los Angeles continues to get among the highest overall ratings. Friday night’s prime-time coverage drew a 23.2 rating in L.A. with a 43% share of the audience, ranking fifth among major markets. Atlanta had the top rating with a 27.1.
The morning block on Friday had an L.A. rating of 11.8. The late-night block got a 17.5.
National numbers were not available Saturday, but the overnight prime-time rating was a 21.3 with a 33 share.
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