OTHER NEWS - Oct. 4, 1996

FCC Urged to Probe Liquor Ads: Rep. Joseph P. Kennedy II (D-Mass.) called on the Federal Communications Commission to investigate how children are affected by hard liquor ads, such as the spots being aired in a handful of markets by Joseph E. Seagram & Sons for its Crown Royal and Chivas Regal whiskey brands. In airing the spots, Seagram is defying a 48-year-old voluntary ban on spirits ads on TV. It is believed the FCC will explore the issue, perhaps through a formal hearing, though when that might occur is uncertain. Three commissioners have expressed concern about how children may be affected by the Seagram ads, which feature pet dogs. While the FCC does not oversee TV advertising, it could use its clout with broadcasters to “regulate by raised eyebrow,” one source said. Seagram had no comment on Kennedy’s move, except to say it believes its commercials are responsible and tasteful.