Surprise! Cosmo Gets Sassier and Sexier
âHis and Her Orgasms: How to Slow Him Down and Speed You Up.â âAre You About to Be Dumped: 10 Hidden Signs Heâs Ready to Run.â âYour New Man: How to Make the Sex So Good Heâll Be Groveling.â
Cosmopolitan?
You guessed it.
Thereâs a new editor in chief at Cosmo, but the popular young womenâs magazine, now edited by Bonnie Fuller, reads like a familiar, if slightly wilder version of the title led for so long by Helen Gurley Brown. Cover girl Laetitia Casta appears to be signaling the subtle, but noticeable change in the new March issue--Fullerâs first--as this monthâs shapely model tilts her torso in a sassier manner than readers may be accustomed to.
And there is Howard Stern, the subject of âhis point of viewâ (a carry-over feature), who plugs his upcoming movie and mouths off on âhow to handle a beastly man like me.â
Other changes include more fashion, more beauty coverage, more celebrity dish, more on fitness and health and an airier graphic layout.
âIâm totally thrilled, as an editor, to have the opportunity to talk to 13 million readers a month,â Fuller said. âThe meat of the magazine is not changing. It focuses on a womanâs inner life and how it helps her achieve success in her other life.â
She added: âMy philosophy echoes Helenâs philosophy. I believe in a young woman who wants to have it all, do it all and have fun doing it.â
At the same time, the 40-year-old Fuller faces the challenge of succeeding a legend. Brown took Cosmo, a general-interest magazine that journalists such as Andy Rooney wrote for during the postwar years, and turned it into a sexually frank and empowering monthly for young women--a huge hit on college campuses. Cosmo has a circulation of 2.5 million (and many more pass-along readers), plus annual ad revenue of more than $150 million.
After Hearst Magazines announced 13 months ago that the former editor of YM and Marie Claire would take over from Brown, editor in chief for more than 30 years, Fuller served as deputy editor until the original Cosmo Girl, now 74, put out her farewell February issue. The length of the transition was unheard of in publishing, where most exits are cold and swift. But the span of time enabled Fuller to prepare professionally and personally (she will give birth to her third child in a few weeks), and it allowed Hearst to acclimate advertisers.
At a Tuesday night party for Fuller at the Four Seasons Hotel that drew Calvin Klein, Molly Ringwald (the actressâ Manhattan digs are featured in the new issue) and an array of industry folks dressed in stylish black, two of Cosmoâs salespeople explained that advertisers were concerned about losing Brown. The two added, however, that Fullerâs five years at the teen mag YM, whose circulation doubled, and her successful launch of Hearstâs Marie Claire two years ago allayed those concerns. Gap and Esprit are among the new advertisers appearing in Fullerâs first issue.
âHelen has been extremely gracious--she always answered my questions with great seriousness,â Fuller said. âSheâs very understanding of the situation.â
Brown, who becomes editor in chief of Cosmoâs foreign editions, has said: âThe time comes when you canât be 75 and edit a magazine for a 24-year-old.â
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She Speaks Again: Like J. D. Salinger, Harper Lee has made a second career out of silence. âTo Kill a Mockingbird,â her story of a small Southern town and its racial divisions, came out 37 years ago and remains her only novel. A foreword that she wrote for a hardcover edition first reissued in Britain four years ago ran only 10 lines. âI am still alive, although very quiet,â she said. â âMockingbirdâ still says what it has to say; it has managed to survive the years without preamble.â
The novelâs enduring popularity--it has sold more than 30 million copies and frequently ranks among top selling books in the country--no doubt has allowed her to live comfortably, in her hometown of Monroeville, Ala.
Now, Lee speaks again, but again only briefly. Seaburn Publishing, a small company based in the Astoria section of Queens, obtained a jacket blurb from the reclusive writer for a new book of poems written by people living in nursing homes.
âMany Things to Tell You,â compiled by psychologist Thomas E. Heinzen, prompted Lee, now 71, to say: âBecause Tom Heinzen listened, we have a book of great beauty and wisdom. Its authors may be uncertain of memory, but they have created a work that is unforgettable.â
Sam Chekwas, the manager of Seaburn, recalled, âWe just sent her a copy of the book and she found it interesting.â
Afterwords: Oprah Winfreyâs boyfriend, Stedman Graham, a management consultant, has a book out: âYou Can Make It Happen: A Nine-Step Plan for Success.â But donât look for him to plug his goods on Winfreyâs show, an all-but-certain launch pad to the bestseller list. Wonât happen, Simon & Schuster says. Still, Graham describes his relationship with you-know-who in the book, which is just fine with McCallâs. The March issue runs a large cover image of Winfrey that dwarfs reference to the âexclusiveâ inside: âWhatâs it like to be Mr. Oprah?â Itâs an excerpt from Grahamâs book.
* Paul D. Colfordâ s e-mail address is paul.colford@newsday.com. His column is published Thursdays.