MasterCard, Major League Baseball Teaming Up

MasterCard International has signed a multiyear sponsorship with major league baseball that gives the company exclusive category rights to utilize baseball trademarks, including the World Series and All-Star game logos. MasterCard will bill itself as the preferred credit card of major league baseball and will offer affinity cards. Although television ratings for the ongoing World Series are weak, MasterCard described baseball’s future as being “as bright as its many rising young stars.”