Money Where Their Mouse Is

About 52% of the 1,001 respondents to a 1997 Survey said they spent between one and two hours online each day. Some about cybershopper, according to the survey results:

* 71% have clicked on an Internet banner ad, but only 11% have made a purchase as a result

* 71% shop online because of the convenience

* 53% say information found on the Internet about a product or service strongly influences their purchasing decisions

* 41% say they are concerned about security

* 35% have used the Internet to shop for and buy products and services during the last six months

* 36% who have not made purchases online say they are at least somewhat likely to buy a product or service online in the next year

Source: Navidec Inc.