Entrepreneur Looks for Fast-Rising Sales
<i> Bloomberg News</i>
For Israeli entrepreneur Dani Yasoor, who bottled Jordan River water and sold it to Christians in the U.S., it only made sense to take another product associated with the Holy Land and sell it in the Bible Belt. Yasoor, a food importer and a partner in Galilee Splendor Ltd. of Miami, is seeking to turn unleavened bread into a crossover hit with Christians. Calling the matzo Bible Bread, he’s pitching it as the “original fast food.”
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