Ad Ratings

McDonald’s ran 75 commercials during prime-time network TV in Los Angeles during the week ended April 12, making it the biggest prime-time advertiser with, 541.9 rating points.

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Brand/Product Household rating* Ads shown McDonald’s restaurants 541.9 75 KFC restaurants 360.5 51 Burger King restaurants 267.2 42 Cadillac Seville autos 263.7 31 Taco Bell restaurants 257.1 34 AT&T; phone services 244.4 40 Southwest Airlines 218.0 56 Saturn autos 212.1 33 Airtouch cellular phone services 207.5 44 Domino’s Pizza 203.2 30

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*Each rating point represents 50,092 TV homes.

Source: Nielsen Media Research Monitor-Plus service