Hey, Think Again

The folks in San Francisco’s Billboard Liberation Front are thinking different, all right. Changing the wording of Apple’s enormously popular (yet grammatically challenged) ad campaign, BLF’s artists are freeing some of the century’s greatest minds (and images) from their present state of corporate servitude. “Think Dork,” reads the tag line on a billboard photo of Virgin Records founder Richard Branson.

New York artist collective Hocus Focus has also selected the Apple campaign for “enhancement.” Striking the word “different” from the John Lennon and Yoko Ono ad, artists leave viewers with a more powerful message, “Think: Imagine lovers are not hucksters.” Apple has no comment.