Britain’s churches plan an advertising campaign capitalizing on the huge outpouring of grief that followed the death of Princess Diana in hopes of attracting more Easter worshipers.
Posters will show the banks of flowers, stuffed animals, handwritten messages and candles outside Kensington Palace and other royal sites after Diana’s Aug. 31 death, with a slogan reading, “If all this started you thinking, carry on at church this Easter.”
Organizer Robert Ellis conceded that the latest campaign could draw accusations that the churches are cashing in on Diana’s death, but he said its real intent is to help people.
“People have criticized the church for not responding adequately to the emotions people felt after Diana’s death,” he said Thursday. “Here we are trying to respond to it positively by saying we can help.”