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TV Ratings Report

Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenues in the given time period, though profitability can vary based on programming costs and other factors.

Prime Time

Ratings for adults 18-49

NBC

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Last week: 3.9

Season to date: 6.2

*

Fox

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Last week: 3.1

Season to date: 4.6

*

ABC

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Last week: 3.0

Season to date: 4.5

*

CBS

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Last week: 2.5

Season to date: 4.0

*

WB

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Last week: 1.3

Season to date: 1.5

*

UPN

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Last week: 0.9

Season to date: 1.5

*

USA

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Last week: 0.9

Season to date: 0.9

Size of group: 123,490,000

*Highest-rated cable channel last week

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Early Morning

Ratings for adults 25-54

Network: NBC (Today)

This week: 2.5

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Season to date: 2.7

*

Network: ABC (Good Morning)

This week: 1.1

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Season to date: 1.6

*

Network: CBS (This Morning)

This week: 0.9

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Season to date: 1.1

Size of group: 115,950,000

Daytime

Ratings for women 18-49

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Network: ABC

This week: 2.6

Season to date: 2.8

*

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Network: CBS

This week: 2.6

Season to date: 2.6

*

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Network: NBC

This week: 1.8

Season to date: 2.2

Size of group: 62,500,000

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Late Night

Ratings for adults 18-49

Network: NBC (Leno)

This week: 2.5

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Season to date: 2.7

*

Network: CBS (Letterman)

This week: 1.6

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Season to date: 1.9

*

Network: ABC (Nightline/Politically Incorrect)

This week: 1.3

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Season to date: 1.5

Size of group: 123,490,000

Saturday Morning

Ratings for children 2-11

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Network: Fox

This week: 2.5

Season to date: 3.3

*

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Network: ABC

This week: 1.8

Season to date: 3.4

*

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Network: WB

This week: 1.3

Season to date: 2.0

*

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Network: CBS

This week: 0.4

Season to date: 0.6

Size of group: 39,190,000

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Note: Each rating point equals 1% of group.

Sources: Nielsen Media Research, networks


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