Ad Ratings

More ads appeared for Kleenex Huggies disposable diapers than any other product on daytime network television during the week of May 11-17. Top advertisers during that period:

*--*

Brand/Product Household rating* Ads shown Kleenex Huggies diapers 107.8 37 Playtex bras 101.1 24 Country Time drink mix 91.6 21 General Foods instant coffee 90.7 26 Kleenex Cottonelle tissue 85.1 24 Arm & Hammer Dental Care gum 79.1 24 Armstrong floor coverings 77.9 21 Jerzees apparel 73.9 21 Gerber baby foods 70.8 20 Corning Ware cookware 68.8 21

*--*

*Each rating point represents 980,000 TV homes.

Source: Nielsen Media Research, Monitor-Plus service