Ad Ratings

Commercials for Goodyear Aquasteel tires received the highest ratings during sports programming on network and cable TV for the week of May 18 to May 24. Top 10 brands advertised during that period:

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Brand/Product Household rating* Ads shown Goodyear Aquasteel tires 120.8 52 Budweiser beer 101.8 89 Miller Lite beer 72.4 63 Canon Elph cameras 70.4 21 Nintendo 64 software 66.3 63 Midas auto repair shops 65.7 119 Brut after-shave 65.0 20 Wendy’s restaurants 62.3 102 “The Truman Show” movie 61.8 37 Mastercard credit card services 61.0 65

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*Each rating point represents 980,000 TV homes.

Source: Nielsen Media Research, Monitor-Plus service