TV Ratings Report

Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenues in the given time period, though profitability can vary based on programming costs and other factors.

Prime Time

Ratings for adults 18-49

NBC

Last week: 6.4

Season to date: 6.6

*

ABC

Last week: 3.2

Season to date: 4.8

*

Fox

Last week: 3.2

Season to date: 4.9

*

CBS

Last week: 2.7

Season to date: 4.2

*

WB

Last week: 1.3

Season to date: 1.6

*

UPN

Last week: 1.0

Season to date: 1.6

*

ESPN*

Last week: 0.9

Season to date: 0.6

*Highest-rated cable channel last week

Size of group: 123,490,000

Early Morning

Ratings for adults 25-54

Network: NBC (Today)

Last week: 2.9

Season to date: 2.7

*

Network: ABC (Good Morning)

Last week: 1.4

Season to date: 1.7

*

Network: CBS (This Morning)

Last week: 1.0

Season to date: 1.1

Size of group: 115,950,000

Daytime

Ratings for women 18-49

Network: CBS

Last week: 2.6

Season to date: 2.6

*

Network: ABC

Last week: 2.6

Season to date: 2.8

*

Network: NBC

Last week: 2.2

Season to date: 2.2

Size of group: 62,500,000

Late Night

Ratings for adults 18-49

Network: NBC (Leno)

Last week: 2.6

Season to date: 2.7

*

Network: CBS (Letterman)

Last week: 1.6

Season to date: 1.9

*

Network: ABC (Nightline/Politically Incorrect)

Last week: 1.4

Season to date: 1.5

Size of group: 123,490,000

Saturday Morning

Ratings for children 2-11

Network: ABC

Last week: 3.3

Season to date: 3.6

*

Network: Fox

Last week: 2.1

Season to date: 3.4

*

Network: WB

Last week: 1.4

Season to date: 2.0

*

Network: CBS

Last week: 0.5

Season to date: 0.6

Size of group: 39,190,000

Note: Each rating point equals 1% of group.

Sources: Nielsen Media Research, networks

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