HP Ads Stress Solutions Through Technology

Hewlett-Packard recently debuted its broadest brand effort ever with its first business-to-business ad campaign. The focus of the campaign, created by the San Francisco office of Saatchi & Saatchi, is to show how Hewlett-Packard can enable companies to achieve the benefits of electronic business. In one of two humorous television spots, a golf-club maker struggles to deliver a new plan to a merchant. The scenario is followed by a scene in which the customer can look at the design on the golf-club company's Web page. "I think it's going to be a big category in terms of companies putting E-solutions in place," said Al Reid, account director at Saatchi & Saatchi. "It shows how through technology, companies can put solutions in place for activities they wouldn't normally use technology for."

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