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Divine Inspiration for Saatchi Campaign

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A Times Staff Writer

Saatchi & Saatchi is developing and producing a public service advertising campaign for the organization of U.S. Catholic Bishops. The pro bono work is designed to “convince people of the power they have to forgive and, thereby, make a difference in their personal relationships,” according to the U.S. Catholic Conference, the public policy agency of U.S. Bishops. The conference produces and distributes various media projects, including television documentaries that examine spiritual themes, religious specials and public service campaigns. Saatchi & Saatchi has offices in 91 countries and worldwide billing of $7.1 billion.

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