Principles for Insurers

Hartford Courant

The Insurance Marketplace Standards Assn., created by life insurers, has set six basic principles of conduct required for insurers to receive its certification:

* Do business with high standards of honesty and fairness and give customers the kind of service the company would demand for itself.

* Provide competent sales and service that focus on individual customers' needs.

* Compete actively and fairly.

* Use advertising and sales materials that are clear, honest and fair.

* Handle customer complaints and disputes fairly and expeditiously.

* Maintain a system of supervision and review to ensure that the company complies with the principles.

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