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* William Johnson started his first day on the job as chief executive of H.J. Heinz Co. by promoting four executives to report directly to him in an effort to improve communications as the food company undergoes a sweeping reorganization. Heinz shares rose $1.19 to close at $54.50 on the NYSE.

* America Online Inc. will invest $14 million for a 20% stake in closely held FamilyEducation Co., adding to the information that the No. 1 online service offers parents of school-age children. The FamilyEducation Network links parents and schools with customized Web sites.

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