Ad Ratings

There were more commercials for Kleenex Cottonelle bathroom tissue on daytime network TV during the week of April 13-19 than any other brand.

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Brand/Product Household rating* Ads shown Kleenex Cottonelle bathroom tissue 117.1 34 Country Time drink mix 99.8 24 Colgate Total gel toothpaste 89.7 24 Gerber Second Foods baby foods 88.4 25 Kleenex Huggies disposable diapers 78.4 24 Kraft Miracle Whip salad dressing 73.5 18 Dial soap 72.5 18 Reese’s Sticks candy bar 71.8 16 Barilla pasta 71.6 18 Hallmark greeting cards 70.0 16

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*Each rating point represents 980,000 TV homes.

Source: Nielsen Media Research Monitor-Plus service