Ad Ratings
McDonald’s restaurants ran 24 commercials on Saturday morning network television May 2, for a total of 43.2 rating points. The top advertisers that morning:
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Brand/Product Household rating* Ads shown McDonald’s restaurants 43.2 24 DreamWorks’ “Mouse Hunt” video 25.3 12 Pepsi-Cola soft drinks 24.0 10 Kool-Aid drink mix 22.6 14 Air Heads candy 19.4 10 Warner Bros.’ “Camelot” movie 17.9 10 Chef Boyardee pasta dinners 17.4 15 Campbell’s Franco-American pasta 17.2 13 Fox’s “Anastasia” video 16.8 8 Post Fruity Pebbles cereal 16.4 9
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*Each rating point represents 980,000 TV homes.
Source: Nielsen Media Research, Monitor-Plus service
