Perfield Joins RiechesBaird as High-Tech Ad Executive

Vikki Perfield has joined RiechesBaird Advertising in Irvine as high-tech account executive. She had been account executive at Townsend O’Leary.

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Dolf Berle has joined Diedrich Coffee in Irvine, a specialty coffee retailer and wholesaler, as vice president of franchise development. He was formerly senior director of operations for Tricon Restaurants International. Before that, he was director of operations for Taco Bell International.

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James V. Iaco Jr. has been named president of the Americas division for Edison Mission Energy in Irvine, an Edison International company. Iaco has served as interim president since January. He retains his position as senior vice president of the company, and will continue his responsibilities as chief financial officer until a successor is named.

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Terry G. Struckmeyer has been appointed vice president of MotorVac Technologies Inc.’s Automotive Solutions division. He succeeds Alan Band, who resigned. Prior to joining the company, Struckmeyer was national accounts manager for Wynn Oil Co.

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Danette Fenstermacher has joined Advantage4, LLC, Power & Communication Systems as a founding principal. She was previously chief financial officer and senior vice president at the Mission Viejo Co., as well as president of its mortgage banking and loan servicing subsidiaries and project manager for residential and commercial real estate partnerships.