Ad Ratings

McDonald’s restaurants ran 67 prime-time commercials on Los Angeles network television May 4-10, for a total of 473.2 rating points. The top L.A.-area prime-time advertisers that week:

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Brand/Product Household rating* Ads shown McDonald’s fast food 473.2 67 Wendy’s fast food 450.2 61 Sears department stores 327.2 45 Polaroid cameras 325.2 44 Burger King fast food 307.9 48 Sprint telephone services 269.5 39 KFC fast food 230.4 30 Taco Bell fast food 214.9 22 Jack in the Box fast food 202.0 39 Oldsmobile Intrigue autos 202.0 43

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*Each rating point represents 50,092 TV homes.

Source: Nielsen Media Research, Monitor-Plus service