Ad Ratings
Burger King was the most-watched Saturday morning network television advertiser on Sept. 19, with 21 commercials that delivered 33.2 rating points. The leading advertisers for that time period:
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Household Ads Rank Brand/product rating* shown 1 Burger King fast food 33.2 21 2 McDonald’s fast food 31.7 20 3 Quaker Oats Cap’n Crunch cereal 24.9 19 4 Mattel’s Barbie doll 24.3 15 5 Dream Garden toy figure 16.3 9 6 Small Soldiers toys 14.7 10 7 Helene Curtis hair care products 13.8 6 8 Pepsi-Cola soft drinks 13.4 6 9 AT&T; phone service 12.4 5 10 Jolly Rancher candy 12.3 5
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*Each rating point represents 994,000 TV homes.
Source: Nielsen Media Research Monitor-Plus service
