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Networks sell advertising time based principally on...

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Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenue in the given period, though profitability can vary based on programming costs and other factors.

Prime Time

Ratings for adults 18-49

NBC

Last week: 4.6

Season to date: 5.3

*

Fox

Last week: 4.4

Season to date: 5.1

*

ABC

Last week: 3.9

Season to date: 4.8

*

CBS

Last week: 3.4

Season to date: 3.9

*

WB

Last week: 1.4

Season to date: 1.8

*

UPN

Last week: 0.9

Season to date: 1.1

USA*

Last week: 0.9

Season to date: 0.9

Size of group: 123,900,000

* Highest-rated cable channel last week

Early Morning

Ratings for adults 25-54

Network: NBC (Today)

Last week: 2.9

Season to date: 2.7

*

Network: ABC (Good Morning)

Last week: 1.9

Season to date: 1.5

*

Network: CBS (This Morning)

Last week: 1.1

Season to date: 1.1

Size of group: 116,820,000

Daytime

Ratings for women 18-49

Network: ABC

Last week: 2.6

Season to date: 2.6

*

Network: CBS

Last week: 2.1

Season to date: 2.4

*

Network: NBC

Last week: 1.7

Season to date: 1.8

Size of group: 62,660,0000

Late Night

Ratings for adults 18-49

Network: ABC (Nightline, Politically Incorrect)

Last week: 2.2

Season to date: 1.5

*

Network: NBC (Leno)

Last week: 2.1

Season to date: 2.5

*

Network: CBS (Letterman)

Last week: 1.4

Season to date: 1.6

Size of group: 123,900,000

Saturday Morning

Ratings for children 2-11

Network: ABC

Last week: 3.2

Season to date: 3.2

*

Network: WB

Last week: 2.2

Season to date: 2.1

*

Network: Fox

Last week: 2.1

Season to date: 3.1

*

Network: CBS

Last week: 0.6

Season to date: 0.8

Size of group: 39,430,000

Note: Each rating point equals 1% of group.

Sources: Nielsen Media Research, networks

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