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Resist Hype and Avoid Flood of Scandal Kitsch

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Carol Tavris is a social psychologist who writes frequently on behavioral research

I woke up Thursday feeling fresh and invigorated, with no post-Monica hangover. I was one of the 17.5 people in America who didn’t watch The Interview, and I have none of that sour sensation that follows when you realize you have just wasted hours watching some dumb, overhyped show. I am not going to read Monica Lewinsky’s book or buy Monica souvenirs or listen to her tapes of sex advice to the lovelorn, or whatever her managers concoct for her next.

I realize that my decision to boycott this allegedly momentous interview deprives me of an important currency of conversation: Monica chat. How will I be able to have an informed opinion on how she looked, whether she was truly sorry, whether I should sympathize with her suffering and whether I agree with her suggestions about educational policy? It would be like not having an opinion about O.J. Simpson’s guilt. I could be left an outcast at dinner parties.

I took the risk because I am so damned angry about the marketing behemoth Lewinsky’s handlers have loosed upon us. The Senate has finally managed to end its impeachment circus, and still we, the public, are not allowed to escape the blather and self-promotion of the people who instigated and perpetuated it.

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The majority of citizens has had the great good sense to resist the repeated Republican arguments that Bill Clinton had committed an impeachable offense worthy of the evils of Watergate. But if we really want this sorry episode in American politics to end, we must now resist a more insidious force: the marketing of Monica, Linda, Lucianne, and the various other women who will suddenly remember that they too have stories to sell. If we reward them with our attention and money, they will never go away. And we will have confirmed once again to their promoters that there is no act too sordid, no betrayal too vile, no revelation too vapid, that it can’t be made to earn a pretty penny.

For anyone who feels as I do, I urge you to be strong. Do not buy the cute Monica doll with its stained dress (someone will manufacture one) as a joke for your Uncle Harold. Do not buy her book. Resist the commercialization of her temporary celebrity, and maybe we can make that celebrity more temporary than usual in our fame-obsessed culture. Believe me, you’ll feel better in the morning.

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