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O, It’s All About M

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TIMES STAFF WRITER

Hey, Oprah’s not the only one who’s got an exciting new magazine on the newsstands. I have one, and it’s called M.

You may immediately think: Why just M?

Well, if I made you think, then all my sweat and toil have been worth it. No, wait, what I mean is, if I save just one life, then it’s all been worth it.

(I don’t want to digress here, but I must admit I find it hard to believe my magazine will ever save anyone’s life--unless, say, you’re at a bank and an armed robber comes in and you swat him away with it.)

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Anyway, why just M?

That’s part of the boldness and mystery. It’s like me. I’m bold and mysterious. Like when I don’t show up for work for four days in a row. Like when I answer my phone “Duffy’s Tavern, Duffy ain’t here.” Like when I claim to know what the government is up to in Area 51 but really have no idea.

But M is so much more. It actually is whatever you think it is. M could be for men. M could be for money. M could be for moron.

I like to think M stands for me. Because when you think about it, there really isn’t a lot written about me, and that’s got to change. Because I’m everyman, it’s all in me.

M’s target audience is the modern man. He’s smart and a little sassy. He’s cool and just a little bit ironic. He’s all rock and a little roll--including the one over his belt! (Hey, if you liked that one, stick around. I’ve got a million of ‘em!)

Highlights from the premiere issue of M:

* How to tell off the boss.

* How to tell off your girlfriend.

* How to tell off Janet Reno and her SWAT team.

* How to tell off the parking lot attendant.

* How to tell off strangers.

Our Regular Monthly Features:

Fashion

* Mom redux: We fly Mom in and have her choose your clothes for a week!

Finance

* How to panic sell your portfolio.

Fitness

* 17 years to a washboard stomach. Guaranteed.

Home and Garden

* Everybody was feng shui fighting.

Health

* The prostate: Chances are this “little guy” will kill you.

Life of the Mind

* Where the hell is my MacArthur “genius grant”?

Psychology

* Armchair quarterbacking: Throwing half-empty beer cans at the TV set during the evening news can add years to your life!

Relationship Rescue

* Silent treatment: How to intimidate with eyebrows, not words.

Sinatra

* No words. Just pictures of the Chairman of the Board, baby.

Spiritual

* Taking the road more traveled: It will make all the difference.

Success

* The secret? Thinking and living inside the box.

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