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Idealab Launching Home-Buying Web Site

By KAREN KAPLAN
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Last year, Idealab launched MyHome.com to sell furniture, rugs, bathroom fixtures and other home furnishings over the Web. Now the Internet business incubator is starting a company to sell homes to go with all that merchandise.

Idealab Chairman Bill Gross will unveil MakeAnOffer.com today at the Demo 2000 conference in Indian Wells, Calif. The company will facilitate the buying and selling of houses, even if they’re not officially for sale.

Separately, Idealab recently acquired a nascent start-up incubator in Washington called VenCatalyst. The three founders asked Gross to become a minority investor, but instead he decided to buy the whole venture. VenCatalyst’s principals, Andrew Stern, David Bohigian and Richard Powell, are working on a plan to open an Idealab outlet on the East Coast.

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Karen Kaplan

Karen Kaplan covers science and medical research for the Los Angeles Times. She has been a member of the science team since 2005, including 13 years as an editor. Her first decade at The Times was spent covering technology in the Business section as both a reporter and editor. She grew up in San Diego and is a graduate of MIT and Columbia University.

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