Electronic Arts in Deal With Lego
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Bloomberg News
Electronic Arts Inc. said it will sell computer games based on Danish toy maker Lego’s characters and interlocking plastic bricks. Financial terms of the three-year deal weren’t disclosed.
Redwood City, Calif.-based Electronic Arts will market and distribute at least 30 games developed by Lego and, beginning Jan. 1, will sell current Lego games. Closely held Lego, based in Billund, Denmark, said the agreement doesn’t include a license to Electronic Arts for the use of Lego characters.
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