Film Promotion Deal

* I believe there is “a real affinity between what they were trying to achieve and what we were trying to achieve,” says Jan Hall, senior vice president of consumer marketing for Coke North America, of a promotional deal with Warner for the upcoming movie, “Harry Potter and the Sorcerer’s Stone” [“Coca-Cola, Warner Bros. Share Harry Potter Magic,” Feb. 21].

They are both trying to exploit the innocence of our children, that ephemeral part of a child’s soul that really believes in magic, to make all the money they can as fast as they can, before the children grow up. Then they have other plans for them.

DONNA BURKE ESGRO

Calabasas