Newspaper Advertising Sales Up 5.1% in 2000
- Share via
Newspaper advertising sales rose 5.1% to $48.7 billion in 2000, according to preliminary figures from the Newspaper Assn. of America. The association had projected an increase of 5.8% in September before announcing third-quarter sales. The report showed that ad sales slowed in the second half as the U.S. economy cooled. Sales rose 5.7% in the first quarter, 6.8% in the second quarter, 4.3% in the third and 4.1% in the fourth. For the full year, retail advertising increased 2.4% to $21.4 billion, while classified-ad sales rose 5.1% to $19.6 billion. Nonlocal advertising jumped the most, by 14% to $7.7 billion. None of the categories showed a decrease in any of the quarters. In January, the group projected 2001 ad growth of 5.1%. The nonprofit association, based in Vienna, Va., represents the newspaper industry and more than 2,000 newspapers in the U.S. and Canada.
More to Read
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.