AT&T; Names CEO for Consumer Unit

AT&T; Corp., the No. 1 U.S. long-distance and cable company, named Betsy Bernard, a former Qwest Communications International Inc. executive, president and chief executive of its struggling consumer services unit. Bernard, 45, will lead a business with more than 60 million customers and about $18.9 billion in annual revenue. Bernard, who worked for AT&T; from 1977 through 1995, will rejoin the company April 9. She most recently led the consumer and small-business unit at long-distance company Qwest, which she left in January. Bernard will lead a unit that suffers from shrinking revenue and falling prices for telephone calls as it prepares to become a tracking stock. In the fourth quarter, AT&T;’s core consumer revenue fell 14.7% to $4.3 billion. AT&T; closed off 3 cents at $22.32 on the NYSE.