Advertisement

Hola, Toy Retailer: Sharper Image Corp., a...

Share via
Bloomberg News

Hola, Toy Retailer: Sharper Image Corp., a retailer of gadgets and electronic toys, started a Spanish-language version of its Web site to increase sales to the Latino population in the U.S. Sharper Image lists 125 of its best-selling products on the site, the San Francisco-based company said. The product line will be expanded as more people use the site and new items are added, spokeswoman Kathryn Grant said. The company said its stores in Houston, Miami, New York and California serve many Spanish-speaking shoppers. There were about 32.8 million Latinos in the U.S. in 2000, according to Census Bureau figures. Sharper Image reported March sales of $23 million. Internet sales were $3.4 million, or about 15% of that total. The shares of Sharper Image rose 42 cents to $9.82 in late trading.

Advertisement