Ford Ads to Pitch Jaguars to Gay Buyers
From Reuters
Ford Motor Co. announced a U.S. advertising campaign pitching Jaguars to gay car buyers.
The campaign, starting later this month and running until April, would target gay, lesbian and bisexual consumers through print ads that appear primarily in publications such as Out magazine and the Advocate.
“What is significant about it is that it is the first gay-specific American car company ad in this country,” said Mike Wilke, head of the Commercial Closet Assn., a New York group that tracks advertising in the gay marketplace.
