FTC Plans Crackdown on Deceptive E-Mail
The federal government is planning for the first time to go after “spammers” who swamp Internet users with deceptive e-mail offers, Federal Trade Commission officials said.
The FTC will announce enforcement actions as early as next week against online marketers who use deceptive claims in their e-mail pitches, said J. Howard Beales, director of the FTC’s enforcement bureau.
Internet users received an average of 571 pieces of unsolicited commercial e-mail in 2001, a number expected to rise to nearly 1,500 by 2006, according to Jupiter Media Metrix.
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