Blockbuster Revamps to Boost DVD Sales
From Bloomberg News
Blockbuster Inc. will begin overhauling its more than 4,400 U.S. stores this month as the No. 1 video-rental chain tries to grab a bigger share of the $8.4-billion retail market for digital videodiscs.
Blockbuster is counting on new layouts with color-coded DVD retail sections to generate more movie purchases by people who typically rent from the stores.
Shares of Blockbuster fell 39 cents to $23.58 on the NYSE.
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