‘Italian Job’ eyes $100 million
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“The Italian Job,” which tooled along most of the summer on its way to more than $96 million to date, will shift to a Labor Day weekend sprint, with Paramount boosting its dwindling theater count to between 1,500 and 2,000 venues.
The well-reviewed film had done modest but steady business following its debut May 30, but competition for screens from newer wide releases since mid-July has reduced the number of theaters still showing the movie to 217.
Paramount is taking advantage of a somewhat lackluster August to regain some theaters to get a little more mileage out of the Mini Cooper caper flick directed by F. Gary Gray -- and in the process try to nudge the film over the $100-million mark.
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R. Kinsey Lowe
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