Who wants to be a billionaire?

Wealth and sex will be the focus of two new unscripted series coming to a living room near you.

Michael Davies, who created “Who Wants to Be a Millionaire,” is developing a special for the WB in which contestants would have a chance at winning $1 billion. The two-hour live event would be produced in conjunction with Pepsi. Contestants would be chosen by purchasing one of a few specially marked Pepsi products.

WB executives declined to comment Monday, saying no official deal was in place. But sources said the event would involve a game that could have components of “chicken.”

Meanwhile, Bravo is looking for a few good men to participate in a make-over series, “The Queer Eye for the Straight Guy.” The series, described as a guide to “building a better straight man,” will feature five gay consultants in fields such as fashion, grooming and culture who will offer advice to straight men who “want to get the girl, the job or just the look.”