Pepsi to Donate to Rapper’s Foundation
From Associated Press
PepsiCo Inc. agreed to make a donation to the foundation of a rapper whose ad the company yanked, averting a boycott threatened by hip-hop mogul Russell Simmons.
The agreement calls for Pepsi to make a multimillion-dollar donation over several years to Ludacris Foundation, Simmons’ Hip-Hop Summit Action Network said. The amount of the donation and the length of time still were being worked out.
“We’ve come to an agreement where the common ground is young people,” Pepsi spokesman Larry Jabbonsky said. He declined to comment further.
Pepsi pulled the ad featuring the rapper Ludacris in August, a day after Fox News Channel’s Bill O’Reilly ran a segment criticizing the company for using the rapper.