Advertising Forecaster Sees Mild Recovery
From Reuters
Signs of strength in U.S. television and magazines are keeping the advertising industry on track for a mild recovery this year despite the Iraq war and the spread of the SARS virus, a leading forecaster said.
Advertising spending, recently hit by one of the worst downturns on record, will rise 2.7% this year in the U.S., media buyer ZenithOptimedia said. In April, it had forecast U.S. growth at 2.2%.
ZenithOptimedia said the European market was trailing behind, however, and the London-based agency kept its 2003 forecast for global growth unchanged at 2.9% but said it expected a more impressive rebound next year.
