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Alliance on the airwaves

From a Times staff writer

In an unusual alliance between commercial and public broadcasters, classical station KMZT-FM (105.1) and news-and-talk outlet KPCC-FM (89.3) said Wednesday that they will promote each other on the air.

“Classical music and public radio news share a lot of listeners,” said KPCC President Bill Davis. “This agreement allows both KPCC and K-Mozart to inform listeners about other radio services they value. It’s a great opportunity for both stations.”

The cross-promotion also will involve KMZT’s sister station, KSUR-AM (1260), which plays pop standards.

From a Times staff writer

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