Alliance on the airwaves
In an unusual alliance between commercial and public broadcasters, classical station KMZT-FM (105.1) and news-and-talk outlet KPCC-FM (89.3) said Wednesday that they will promote each other on the air.
“Classical music and public radio news share a lot of listeners,” said KPCC President Bill Davis. “This agreement allows both KPCC and K-Mozart to inform listeners about other radio services they value. It’s a great opportunity for both stations.”
The cross-promotion also will involve KMZT’s sister station, KSUR-AM (1260), which plays pop standards.
From a Times staff writer
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