FDA Chief Seeks More Balance in Drug Ads

From Reuters

U.S. health officials are revising guidelines for prescription drug advertisements directed at consumers to ensure the promotions provide a balanced picture of risks and benefits, FDA Commissioner Mark McClellan said at a meeting with the National Assn. of Health Underwriters.

The FDA requires that television and print ads touting a prescription drug’s benefits also carry a summary of possible side effects. Many doctors questioned in a recent FDA survey said patients did not get the full message from the ads.