FDA Chief Seeks More Balance in Drug Ads
- Share via
From Reuters
U.S. health officials are revising guidelines for prescription drug advertisements directed at consumers to ensure the promotions provide a balanced picture of risks and benefits, FDA Commissioner Mark McClellan said at a meeting with the National Assn. of Health Underwriters.
The FDA requires that television and print ads touting a prescription drug’s benefits also carry a summary of possible side effects. Many doctors questioned in a recent FDA survey said patients did not get the full message from the ads.
Sign up for Essential California
The most important California stories and recommendations in your inbox every morning.
You may occasionally receive promotional content from the Los Angeles Times.
