A Big Fat Party of ‘Wedding’ Marketers
I was appalled to read my name associated with a “dis piece” about “My Big Fat Greek Wedding” (“ ‘Wedding’ Party Leaves Some Behind,” March 23).
Playtone’s Gary Goetzman, a longtime friend and colleague, and I have a terrific collaborative and inventive working relationship. From my point of view, Playtone handled the film impeccably.
I love this movie and all the people involved in making and marketing it.
If you were to do a search for who received credit for marketing this movie, Bob Berney would appear to have done it all by himself, without Paul Brooks, president of Gold Circle; Gary Goetzman, producer; Steven Shareshian, executive producer; publicist Steven Zeller, Rogers & Cowan; and scores of Greeks and others.