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Sega Shares Fall on Scrapped Merger

From Bloomberg News

Shares of Sega Corp., Japan’s biggest maker of arcade video-game machines, fell as much as 9% on the Tokyo stock market today after rival game maker Namco Ltd. and Sammy Corp. scrapped proposals to merge with the creator of Sonic the Hedgehog.

Sega and Sammy, a maker of pachinko slot machines, ended talks after executives failed to agree on merger terms or a name for the new company, Sammy President Hajime Satomi said. Namco abandoned talks after Sega said it wasn’t prepared to discuss a merger, Namco said.


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