‘Christ’ sets off souvenir spree
From Associated Press
Mel Gibson’s “The Passion of the Christ” not only has people debating the last hours of Jesus’ life but also running out to buy such souvenirs as crucifixes, lapel pins and cards tied to the film’s promotion.
A particularly popular item is a pendant fashioned from a single nail made of pewter and attached to a leather strap, say officials of Bob Siemon Designs, licensed by Gibson’s Icon Productions to produce jewelry tied to the film. The pendants represent the nails used in the film to fasten Christ to the cross.
The company has shipped Christian bookstores roughly 75,000 cross pendants and about the same amount of nail pendants, said Dwight Robinson, the company’s marketing manager.
