How About Targeting All Shoppers?

If taken literally, “attract wealthier shoppers” could lead many people to assume that they will not be as welcome in stores in the future (“Safeway Plans $100-Million Ad Campaign,” April 5).

I suspect that low- and average-income shoppers don’t spend that much less than the population to be targeted.

It has been my experience that all customers of food stores are attracted by the same things: clean and properly lighted premises, fresh produce, properly cut meats, no items on the shelves whose sell-by dates have passed, well-stocked shelves, well-prepared pre-made dishes, well-made bakery items, etc.

Donald Rapp

Lakewood